Timberland鈥檚 retail space is designed to attract new customers using the brand鈥檚 technologically evolving聽product line聽while retaining its iconic heritage.
Our approach involved understanding the brand鈥檚聽core values聽of adventure, flexibility, and nature and translating them into the architectural language of the store.
Sliding screens act as flexible partitions that project different seasons and urban landscapes, forming a maze inside the store. This dynamic maze creates both a sensory experience (curiosity and adventure) and an emotional environment.
罢丑别听customer journey聽tells the story of Timberland and its products and continues to the very end of the store in order to increase sales.
Timberland鈥檚 retail space is designed to attract new customers using the brand鈥檚 technologically evolving聽product line聽while retaining its iconic heritage.
Our approach involved understanding the brand鈥檚聽core values聽of adventure, flexibility, and nature and translating them into the architectural language of the store.
Sliding screens act as flexible partitions that project different seasons and urban landscapes, forming a maze inside the store. This dynamic maze creates both a sensory experience (curiosity and adventure) and an emotional environment.
罢丑别听customer journey聽tells the story of Timberland and its products and continues to the very end of the store in order to increase sales.
Project Leader | Mentor
Project Authors
RASHI JAIN
SANGYO PARK
SHRUTI SETH
EDA YALKIN
NATHAWUTH KULASIRISWATDI