This project presented the concept for the next Wired Next Fest event. After analyzing the Wired brand, aspects of the festival,聽digital marketing trends, and the results of a聽customer survey, students proposed a topic for the next edition of the festival: illusion.
The event鈥檚 main slogan was 鈥淐hallenge your reality.鈥 Students worked on the structure and organization of the event, deciding how to promote it in order to attract and engage customers and expand their聽experience.
This project presented the concept for the next Wired Next Fest event. After analyzing the Wired brand, aspects of the festival,聽digital marketing trends, and the results of a聽customer survey, students proposed a topic for the next edition of the festival: illusion.
The event鈥檚 main slogan was 鈥淐hallenge your reality.鈥 Students worked on the structure and organization of the event, deciding how to promote it in order to attract and engage customers and expand their聽experience.
Project Leader | Mentor
Project Authors
ALICE RIDOLFI
APURVA AGARWAL
DONGXUE WANG
IN脠S DUPONT
TIJMEN LINDEMULDER